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It may be too early on a Sunday morning to be talking alcohol - unless of course you have a thing for Champagne breakfasts or Bloody Marys - but this limited edition Beefeater Gin bottle would sit nicely on the mantelpiece just as much it would in the alcohol cupboard.
Veiled in "pillar box red" and a transparent montage of a Beefeater, the idea behind the design is that to truly know London, you have to look deeper inside the city.
Take a peek inside the bottle - once you've consumed the contents preferably - and you'll see "a montage of images celebrating the diversity of contemporary London life and its creative culture".
Pity Bloody Marys don't contain gin, as it may have been a good excuse to pop to the local Off-licence this morning!
